BOYD Community Centre

Wayfinding

Brand identity, way finding, interpretive sign

Background

The Boyd Community Centre is a vibrant new community hub in the Southbank district of Melbourne. The former High School has since been repurposed as a multi-use Community Centre and now features the Southbank Library, Artists Studios, Parent and Child Health Services, plus other community-based facilities. We were asked by City of Melbourne to implement an identity program and wayfinding package.

Approach

Taking inspiration from the building’s former life as an education institution and the inclusion of the new library, we created an identity based the turned down corner of a page in a book. The symbolic ‘marking of a place’ theme was applied to all internal signage and a wayfinding system to signpost important features, spaces and facilities throughout the centre. A bold entrance statement was also created showcasing bright red lettering inspired from the same theme.

Outcomes

The flexibility of the design allows the signage to be adapted to suit various sizes and shapes as they were needed. It also features tactile elements and braille for the visually impaired, and is designed to showcase the Boyd Community Centre’s commitment to best practice.

Other design elements include a suite of interpretive panels featuring quotes from past students, graphic devices specifically designed for the Southbank Library and a graphic language applied as glazing to windows.