StudyAdelaide is a South Australia destination brand with worldwide accessibility and a focus on education export. To be relevant in a competitive international market, the brand needed to be revitalised to give it a fresh look. It also needed vigorous promotion, while still maintaining the brand essence.
The client was seeking a design agency with specialist brand management skills to implement and maintain the new StudyAdelaide brand.
At Orbit Design, we put the brand management into international perspective. The process involved assessing international target markets and then completing the brand revitalisation from inception, through to overseeing it’s change in life cycles, logo and values.
We focussed on the target audience’s emotional engagement with the brand values via images, icons, colour and words. On top of that, we also want to portray the brand with a rich, cheerful and exciting appearance for the message of ‘Live, Enjoy and Study’, to entice students in international education markets.
From a physical standpoint, Orbit Design is responsible for producing material for all media including: websites, digital design, exhibitions, print, press and digital advertising.
Our association with StudyAdelaide has since seen it become one of most recognisable and engaging Australian Education Export brands.